Seray Kesebir's profile

Teşvikiye Brand Identity



Teşvikiye Branding

While I was doing corporate identity for the Teşvikiye brand, I thought that Teşvikiye was modern and rooted. After designing his logo and map, I completed the institutional identity of Teşvikiye by designing corporate elements. All materials in my corporate identity will be used in illuminated white led signs.


Logo Design
I designed my logo based on the deep-rooted past and modernity of Teşvikiye.

Map Design
When I designed the map of Teşvikiye, I set out to be modern and designed an illuminated map on a black background. I put luminous pins everywhere. Then I turned this map into a flashing, moving map. My map will be placed on a large lighted board.


You Are Here!
My map "here you are" pin will be shown by flashing the light icon I pressed.


Pattern
I designed a pattern for Teşvikiye. I created my pattern with V and lines on my logo. Later, I used these patterns in the mockups of the corporate members of Teşvikiye.



Pictograms
When designing pictograms for Teşvikiye, I tried to speak the same language with the logo and map I designed. As with my logo and map, I designed pictograms consisting of a thin line and a single line. Then I used these pictograms in the signs.


Signs
I used certain measures when I made the signage for Teşvikiye. Then I used the Cinema 4D in these determined dimensions to draw the signs I wanted. Signage materials are led lighted boards. And I designed my signs on the basis of “V” in my logo. I have 2 different signage examples.


Corporate Elements
When I designed the institutional elements for Teşvikiye, I decided what I wanted to see using my imagination and combined them with the help of mock ups.


thank you!
Teşvikiye Brand Identity
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